Selling books via N-Fluence networks
Undiscovered Gyrl is a novel written in the form of blog by a 17-year-old girl. It will be released this August. Publisher Vintage Books thinks it could be a best-seller, so the company is launching a “multi-tiered social networking approach” to reach the book’s target audience of young women.
“The days of just sending out books and getting reviews and selling them are just pretty over,” Vintage publicist Lisa Weinert told the New York Observer.
Weinert has already posted a video trailer for Undiscovered Gyrl, set up a Facebook account for its narrator, and started a Twitter feed. Nevertheless, she thought much more could be done, and reached out to her friends in “Ladies Lotto,” a network of about 1,000 women from across the country who correspond and trade career tips and references with each other over a massive email list. It’s a good example of an N-Fluence network discussed in Grown Up Digital.
Weinert invited Ladies Lotto members to a two-hour seminar, asking them to “get involved with the viral marketing” of Undiscovered Gyrl “from start to finish.” For just $5, participants received an advance copy of the book and were given a chance to brainstorm on how to pump up the book’s sales.
“Ladies, don’t miss out on this amazing opportunity,” the invitation read. “Also, anyone who posts an advance review of UNDISCOVERED GYRL online gets a free finished copy!”
“It’s sort of like a mini-internship,” says Weinert. “They’re going to get to work with the top publisher in the world, and learn how a book is published from start to finish and have an instrumental role in how it’s marketed. They’ll make invaluable contacts and learn a lot.”
“They’re going to have a lot of work to do! They have to go into the field and do some viral marketing for us. I want them to be very active online, interacting with our Web site, our Facebook account, our MySpace, our Twitter. I want them to be involved in the online campaign, writing customer reviews and posting things.
“This is a real people’s campaign.”
Tags: Brand
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