Click on the video screen above to see a CBS report about a British video targeted at young drivers that uses a graphic car-crash re-enactment to draw attention to the potentially deadly consequences of texting while driving.
The video was made by the police department in Gwent, Wales, last summer for $20,000 has gone viral online, with more than 1.5 million people viewing the video on YouTube.
“Yes it is violent, but the reality of a fatal road accident is much more gruesome, is much more violent,” writer-director Peter Watkins Hughes told CBS News. “My position on this is that if you are old enough to drive, if you are old enough to want to drive, you are old enough to be aware of the real and serious risks one places yourself in every time you get behind the wheel.”
It’s graphic and memorable. A young female driver is texting with two friends in her car when she drifts into the oncoming lane, smashing into a car head on. A third vehicle then crashes into her car. When the accident is over, the camera shows all three of the girls bloodied. One is crying while the other two appear dead. An infant shown in another also appears dead, and a girl in a third car is heard calling to her parents who also may have been killed.
Lawmakers in Congress have introduced legislation that would make states ban texting while driving or face reductions in federal highway funds. More than a dozen states have already banned sending messages while driving.
The full 4:15 minute video can be seen here.