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Young adults leaders in viewing online video


According to a new report from the always informative Pew Internet & American Life Project, the audience for online video sharing sites like YouTube and Google Video continues to grow swiftly across all demographic groups, far outpacing the adoption rates of many other internet activities. Biggest users: Young adults. Their use is near universal and much higher than older age groups; nine in ten (89%) internet users ages 18-29 now say they watch content on video sharing sites, and 36% do so on a typical day. (see chart) Fully 62% of adult internet users have watched a video on these sites, up from just 33% who reported this in December 2006.

The use of video sharing sites currently outranks many other headline-snatching internet pastimes among American adults. Watching online videos on sites like YouTube is more prevalent than the use of social networking sites (46% of adult internet users are active on such sites), podcast downloading (19% of internet users do this) and the use of status updating sites like Twitter (11% of internet users do this).

While much of the content on video sharing sites is user-generated, there is also a growing archive of professional content available through YouTube and newer network-sponsored video portals like Hulu. Efforts to lure viewers to these portals appear to be paying off, as more than a third of internet users (35%) now say they have viewed a television show or movie online. In comparison, just 16% of internet users said they had watched or downloaded movies or TV shows when asked a similar question in 2007.

As internet users become accustomed to regular on-demand video viewing online, many are choosing to watch from the comfort of their couch. Among those who watch TV shows or movies online, 23% say they have connected their computer to a television screen so they could view video from the internet on their TV.

Pew said the findings “illustrate the pervasiveness of online video and mark an important moment in the evolution of America’s television and movie viewing habits.”

Tags: World

   
 
 
   

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