Have you already included guest blogging in your content marketing strategies? Although many times we can overlook them, publishing articles as guest authors is a great way to improve your SEO and expand your sphere of influence. If you want to know everything it can contribute to your brand, keep reading!
The 4 benefits of guest blogging in content marketing
1. To position yourself as an expert
If you want to improve the perception of your brand among consumers, there is nothing better than surrounding yourself with experts. Authority and knowledge build trust, especially if you’re targeting millennials, a generation that tends to mistrust more traditional marketing.
And how are you going to get your team members to show their expertise? You guessed it: posting to the best blogs in your industry.
Guest blogging is one of the best ways to position yourself as an expert, especially if your articles appear on the most influential and popular blogs. If you also get your post as a guest author to appear in the top positions of the search results for terms related to your sector, you will have managed to attract and influence a lot of users.
Of course, prepare to work hard: as in so many other sectors of digital marketing, there is great competition when it comes to applying this strategy. You will not only have to look like an expert, but demonstrate it with the quality of your content.
2. To improve your search engine positioning
The improvements in SEO are a wonderful “side effect” of guest blogging strategies.
If you are up to date with the latest trends in SEO , surely you already know that search engine algorithms do not stop evolving and, with them, the guidelines to follow to get the best positions also change. As search engines become more sophisticated, natural ranking wins out over the strategy of filling posts with keywords. In addition, the results are increasingly personalized, to fully adapt to each user.
But there are some principles of SEO that remain unchanged through the years, and one of them is the importance of link building . The more links from quality sites point to your website, the greater your authority in the eyes of Google and the better your ranking.
And as you probably already know, posting as a guest blogger generates a direct link from their site to yours. That is why guest blogging is an essential part of any search engine optimization strategy.
3. To increase your audience
One of the objectives of all content marketing strategies is to reach as wide an audience as possible , which responds to the criteria that we have set in our buyer persona .
Thanks to guest posts, you can access an audience that goes beyond your own visitors. By posting to the right influencers blogs, you can go a lot further with your brand messaging.
For this strategy to work, it is essential to choose the right bloggers. Not only do you need them to have a large audience in absolute terms, but also to be the right audience for your brand. If you carry out a good market study of the influencers in your sector, you will surely find the right people to increase the audience of your posts. Now you just have to make sure you create content that your followers can find useful, fun and inspiring.
4. To do networking
Finally, one of the greatest benefits of guest posting is that it is a way to do quality networking … and every business needs to do networking.
Whether you run a small local business or a global ecommerce, creating a community is essential for your business to grow and prosper. When you contact a colleague or influencer to post to their blog, you are showing them that they have earned your professional respect and expanding your network of contacts.
To take full advantage of the networking opportunities of guest posts, schedule updates on your social media to thank the invitation on the day the post is published. In this way, you are not only showing your good manners, but you are also returning the favor by making this person known to your audience. Of course, another interesting option is to open your own blog to collaborations.
If you nurture and maintain relationships with other blogs over time, you will build a network of contacts from which very valuable opportunities can arise for your brand.