There is a lot of talk on the internet about long-tail keywords and their importance for good SEO practices. But, unless you know how to use long-tail keywords properly and how to find them, they won’t be of much use to you.
What are long tail keywords?
Known in English as long-tail keywords, they are more specific search terms than the standard ones. They generally include more than 4 words.
What differentiates them from the keywords we generally use is that they include more words, hence their name. This makes them more specific. And they also involve a lower search volume and also less difficulty.
In general, they tend to get more engagement and conversions and are responsible for the majority of organic traffic.
People use these words to search for specific things. For example, instead of writing ‘sushi restaurant’, they query ‘best sushi restaurant in my neighborhood’, and so on.
Long-tail keywords are more specific than standard keywords.
The importance of long-tail keywords is that people tend to search more carefully and are thinking of doing something with the results.
There are differences between someone looking for ‘what is SEO’ and someone who writes ‘best SEO agency in Madrid’. The last one tells us that the person wants to do something, perhaps he is looking to hire someone, while the first one only refers to that he is looking for information.
By targeting long-tail keywords, you will attract people who want to buy, sign up, or take action. And it will help you improve the quality of the content.
Learn What Your Audience Wants With Long Tail Keywords
You can use as many long-tail keywords as you want, but if you don’t know what your audience wants to see more of, then learning how to use long-tail keywords in your content won’t help much. So, let’s dive into this important step a bit.
A business-to-business marketing report by the “Content Marketing Institute” and “MarketingProofs” showed that 44% of B2B marketers are unsure how to determine the success of their Marketing efforts, and 49% find it difficult to produce content that involve.
Unfortunately, these are two of the most important factors in the success of your website and you need to know them to have an advantage over your competition.
Your audience wants to read content that appeals to them and helps them in some way.
Otherwise, they will read something unimportant and easily forgettable. It’s your job to engage and interest them in a way that they want to click on your site to read what you have to say while attracting new readers to your content.
The first step in doing that is learning what your audience wants to know more about. What information are they looking for? What information can you give them that they don’t know they need? That is what you must provide.
This is where it comes in handy for you to know how to search for trending topics in your industry. You can find this information by spending a little time studying your competition on social media. Which Facebook posts get the most reactions, comments, and shares? Which tweets are retweeted the most? The topics most talked about by your industry competition are the ones you have to cover.
There are some tools on the web that can help you with this as well. BuzzSumo can help you find trending articles from other websites in your industry. Google Trends can also show you what content people are searching the most on Google.
Long Tail Pro can put you on the right track too. Use a base keyword related to your industry. If it’s gardening, write something like “gardening tips” to find long-tail keywords based on this base, then you can organize results by their number of words, showing the longest ones at the top.
Generally, more specific keywords are better to target because they let you know the person’s intent when searching. Which means that you will know exactly what type of content the reader is looking for. A general keyword like “gardening tips” doesn’t let you know what types of tips the reader wants, but a more specific keyword like “potted vegetable gardening” does.
Optimize Your Articles With Long Tail Keywords
The process of using long-tail keywords begins with learning how to find keywords with low competition and those that will attract the perfect audience for you. But, then you have the task of learning what to do with the keywords that you find so that they target that audience effectively. This step is where correct article optimization comes in.
A 2016 study by ClickStream and Backlink showed that the more words a blog entry had, the better position or ranking it would have on Google. Pages closer to 2000 content words tended to rank you higher than those with fewer words, and the # 1 result averaged 1890 words. It’s no secret that long content is dominating short content on the web. Why? Quite simply, most information seekers want in-depth information to help them with their problem, as long as it is organized in an easily scannable and readable way.
The length of your content is not the only piece of the puzzle. It’s more important than ever to have content that follows the following rules:
- Contains at least one image
- They have optimized images with alt tags, relevant titles and descriptions
- Fast charge
- Covers the subject in depth, offering quite new and useful information
- They have a keyword density of 1% or less.
- Link 3-5 high authority sites as relevant sources.
- Has internal links to relevant content
Following these steps can help you position your content. But, you will also need to use your long tail keywords correctly within your content to have a better chance of ranking.
First, make sure to use your main keyword in your SEO title, preferably at the beginning, in your introductory paragraph, and in at least one heading within your content. Then you can water your secondary keywords throughout the content. It’s also a good idea to use one of your keywords in your meta description.
Your optimized content can show search engines that your site is serious and can show your audience that you have the best information for them based on their search.
Make your content highly relevant to your long-tail keywords and gather useful information to keep your visitors there.
How to find long-tail keywords
If you follow these steps you will be able to find long-tail keywords:
1. Define your main keyword
You have to define the term that best describes your website, for example, let’s say you sell shoes, then it could be “shoes” or “buy shoes”. And from there you have to find terms based on this, the variations would be:
- Best women’s shoes.
- Buy comfortable women’s shoes.
- Buy women’s shoes in Bangalore.
2. Use Google search suggestions
When you start typing a word in the Google search box, it shows you a series of suggestions.
Add a prefix or suffix to your base term, that is, “how to buy shoes,” “best women’s shoes,” “women’s shoes for,” and so on.
You will see suggestions as you are:
You will also find information in the box of People also searched. Another source would be the related searches that appear at the bottom of the SERPs.
3. Put the base term in a keyword tool
You can use tools such as KWFinder, Answer the Public, among others. Thus you will find a series of opportunities and variations of keywords. This is another way to find long-tail keywords.
4. Use Google Search Console
You don’t have to start from scratch writing content with these new keywords. You can check the search terms by which people find your website in Google Search Console.
You may already be positioned for those terms.
Lastly, remember to analyze the long-tail keyword. That is, see your search volume, keyword difficulty, and relevance.
Knowing how to find long-tail keywords will go a long way in optimizing your SEO strategies. If you need help contact us and ask for a quote.