From a technical point of view, in SEO optimization for multilingual sites , the main difficulty is precisely in associating an area of our site with a specific country and a specific language to Google and the other search engines.
The difficulties increase due to positions in markets where the same language is spoken , where there is a strong danger of duplicate content (for example England and the United States or Spain and Mexico).
For these reasons, many multilingual sites tend not to have adequate performances on all the markets where you ideally want to promote yourself.
Therefore it is necessary to provide precise and correct directives to the search engines, in order to simplify the understanding of the multilingual site and obtain the correct association of resources which will then be shown in the search results.
From the point of view of SEO optimization, a multilingual site can be managed in different ways, more precisely through:
There is no better management than any other, but there is the most suitable management based on the specific project and specific situation.
Any multilingual SEO management , if implemented correctly, can result in the best SEO placements and maximum organic visibility available.
In addition, the management methods indicated can be implemented on all websites: WordPress, Joomla, Magento, Prestashop, PHP or simple HTML.
Please note : only the generic Top level domain management with language parameters is detrimental to correct performance on search engines and primarily not recommended by Google (see Multiregional and Multilingual Sites documentation ).
In addition to the indicated management, linked to the choice of domains and the structure of the site, there are a whole series of geolocation signals that allow Google to understand the reference markets of a site:
The experience accumulated together with my staff in many international markets, allows me to successfully manage search engine positioning campaigns in multiple international markets.
I promote Italian and foreign companies, allowing them to take advantage of a single interlocutor for all international SEO initiatives both on site and off site.
If you want to take advantage of the opportunities of international SEO positioning by managing the multilingual SEO campaign of your site in the most correct way, do not improvise but contact an expert SEO consultant .