First of all it is important to clarify which sites are penalized :
Over the past year, these types of sites have been virtually wiped out by Google's snakes, first from Panda upgrades and then from Penguin upgrades.
Secondly, it is important to understand the effects of penalties :
It is necessary to know that there are 2 types of penalties :
The SEO consultant during the verification of a penalty must:
Understanding the type of penalty is quite simple, as:
Selecting the tools to identify problems and choosing the right strategy is much more complex and this is where you can see the difference between a professional and an amateur.
For what concerns the tools to discover, identify and verify the penalties of Google and the problems that cause them:
These tools and the analysis of their data provide me with a complete picture of the situation and allow me to establish in 100% of cases the type and reasons for the penalties, providing me with solid foundations on which to plan the strategies of decriminalization SEO to get out of the penalties of Google.