Yoast SEO has remained for many years as the preferred plugin of all SEOs practically since the creation of WordPress. However, he has come up with a pretty strong alternative: Rank Math.
Both plugins have something to offer to those looking to boost their SEO On Page . Below I make a comparison of both products.
Yoast SEO: the old WordPress SEO
Yoast SEO was called WordPress SEO when it was first released in 2010, which might explain why it has dominated SEO plugin lists for so many years. The creator, Joost de Valk, cultivated his obsession with WordPress by creating several smaller SEO plugins that were eventually merged into one super plugin.
Yoast SEO is considered the most popular plugin of all time. Now, Yoast has employees around the world and earns $ 12 million annually.
Now Yoast has expanded to include tutorials on how to get the most out of search engine optimization, as well as offering custom SEO plugins for ecommerce, video SEO, and news SEO.
Rank Math: the plugin that wants to dethrone the King.
Rank Math was first created in 2018 and started in New Delhi, India. Since its launch, it has become hugely popular, with over 500,000 users downloading Rank Math in less than two years.
Although it is NOT currently listed as the 2nd most popular SEO plugin for WordPress (All In One SEO is currently behind Yoast SEO), its sudden rise to fame makes it without a doubt the second most successful SEO plugin of the past year.
Why has it been so successful? Rank Math has a list of pretty impressive free features that are unrivaled by other SEO plugins so far. There is a Premium version available, but for many, the free version is sufficient.
Yoast SEO Vs. Rank Math – Introduction
Both Rank Math and Yoast SEO have handy wizards to help you get started with setup. Which one you prefer is up to you, but this is how they both guide you through the setup process.
The Yoast SEO wizard comes directly from the WordPress dashboard. Part of the configuration includes explaining some of the functions that you might be interested in and important parts of the plugin’s functionality.
Yoast has an 8-step setup process with a built-in demo video, which is very helpful for those unfamiliar with Yoast SEO.The wizard is quite logical and guides the user through the configuration of basic data such as the name of the website and the type of organization or person you are, to more complex steps such as the indexing of the categories and the appearance in the search engine. search for posts, pages, etc.
Yoast SEO setup wizard allows you to disable features such as:
- Readability analysis (I recommend leaving it enabled)
- Text link counter.
- XML sitemaps.
- Admin bar menu.
It also explains what each of these points are so you know what is activating or deactivating. The setup wizard is very easy to follow and friendly for new users.
Rank Math’s setup wizard distinguishes between basic and advanced settings , so you have the option of changing simple aspects of your website versus having full editing control.
You can also link it to your Rank Math account to access more features in the plugin, but this is not required. If you want to switch between easy and advanced mode, it is also possible.
Like Yoast SEO, the Rank Math wizard is fairly easy to follow and guides you through simple steps like adding website and company information, to integrations with software like Google Analytics.It also runs a diagnostic test to flag any compatibility issues before you start using the plugin.
Rank Math and Yoast SEO are pretty much the same in terms of setup , as they are both easy to follow for SEO plugin novices and veterans alike .
Yoast SEO vs. Rank Math – Keywords
Keywords are undoubtedly the most essential part of SEO success. So how are you both doing when it comes to optimizing and analyzing your keywords?
Keywords are a vital part of a digital strategy and Rank Math has the upper hand here with the option to analyze up to five keywords for free, while Yoast SEO only offers one. This is what you both have on hand to improve your keywords.
Yoast SEO allows you to analyze a single keyword in the free version (more options are provided with Premium) and gives it a rating to see how good it is and shows you a list of suggestions.
The score it gives is assigned on a red-to-green traffic light system, and it also allows you to analyze the readability score.You can take full advantage of Yoast SEO’s premium package in this regard, as it allows you to evaluate keywords in multiple languages, present and past tense, and singular and plural word forms.
Rank Math offers a more detailed keyword evaluation than the free version of Yoast. Give a rating from zero to one hundred, with a green if you exceed the eighty mark.
Like Yoast, it also provides a readability score and helps you check if you’ve used the keyword an appropriate number of times (and prompts you to use it in your title).
Rank Math also offers a suggestion list like Yoast SEO, but it appears immediately once you start typing the keyword.
Yoast SEO vs. Rank Math: the list of free features
Rank Math has a host of free features that you can use, while Yoast SEO has a smaller free list. The question is whether the additional free features are an advantage for the user.
Here’s a list of the top free and premium features both SEO plugins offer.
What free features do both have?
Both Yoast SEO and Rank Math share the following list of free features:
- SEO Templates – Easily set up templates for content, including SEO titles and descriptions.
- XML sitemap and site-wide schema markup.
- Social media descriptions: for Facebook and Twitter.
- Add breadcrumbs – to aid web navigation.
- Search Console: Rank Math does this through integration with Google Search Console.
- Internal links counter.
- Add SEO descriptors and titles for WooCommerce.
Rank Math: Free features.
Rank Math offers an additional list of free features compared to Yoast:
- Integration with Google Analytics.
- Multi Keyword Analysis – Up to 5 free keywords.
- Local SEO and image SEO.
- 404 error manager.
- Internal linking recommendations when creating content.
- Redirect manager.
- External links counter
The only feature Yoast SEO has that Rank Math doesn’t have is the ability to mark your pages as ‘Cornerstone’ , to highlight important pages, optimize them, and add more internal links.
Yoast vs. Rank Math: The Premium Features List
The main difference between Yoast SEO and Rank Math is that Yoast converts many of Rank Math’s free features to Premium.Yoast Premium users will get the redirect manager, internal link suggestions, and multi-keyword analysis that Rank Math currently offers for free.
However, both Rank Math and Yoast offer different Premium products that would leave the preference to user requirements.
Yoast SEO offers its premium version for:
- Local SEO.
- Video SEO.
- SEO news.
- More complex WooCommerce SEO.
Local SEO supports multiple locations, Video SEO helps you include your videos in Google Videos, and News SEO makes your website more compatible with Google News.
The most advanced WooCommerce plugin improves WooCommerce SEO through features like social media reporting.
The best feature of Rank Math Premium is that the package offers an annual analysis of your keyword success. There are also more integrations available with Google services like Google Trends.
Unlike Yoast SEO, Rank Math offers Video SEO, News SEO, and Local SEO in multiple locations as part of its Premium package, instead of additional plugins.
Yoast SEO vs. Rank Math – How easy are they to use?
Yoast SEO and Rank Math have very different user interfaces that offer something to the user.
Yoast SEO allows you to edit using a WordPress metabox, or via the Yoast SEO sidebar.
The metabox is available for the classic block editor and WordPress Gutenberg, while the sidebar is only available in the block editor.
The sidebar lists all the SEO options in one viewing place. You can also easily preview content, such as how it will look on Google, Facebook, and Twitter.
The metabox has four tabs:
All features are divided into these separate tabs, but they allow you to preview your content on Google, as well as toggle between mobile and desktop previews.
It fully integrates with the block editor, so it has no metabox option. You can open Rank Math in the block editor by clicking its icon on the toolbar.
The toolbar is divided into four independent tabs:
Rank Math also offers a separate analytics dashboard that allows you to track Search Console reports in the free version and web traffic statistics against SEO optimization in the premium version.
Yoast SEO vs. Rank Math – Prices
Rank Math was free until November and now offers a Pro and Business version. However, this has not affected the free version and instead offers many of the updates that Yoast SEO includes in its paid plugins (Local SEO, Video SEO, and WooCommerce Advanced SEO).
This is what you can find when you buy the premium version of Yoast SEO or Rank Math.
The Yoast SEO Premium license is available for a single website and costs $ 89, although you can get discounts for multi-site licenses. Initial discounts start at 5% per additional website and increase substantially once you shop for more than 10 websites.
It also has the plugins (apart) that we mentioned above, which can be found under ‘Other Plugins’: Video SEO, Local SEO, WooCommerce SEO, and News SEO.
Rank Math splits its Premium packages into Pro ($ 59) and Business ($ 199).
The difference between these two is quite substantial:
- Keyword analysis: 500 for Pro and 10,000 for Business.
- Websites: Unlimited personal sites for Pro and additional support for client sites with Business.
- Support: priority support for companies and support 24 hours a day, 7 days a week.
Yoast SEO vs. Rank Math: which is better?
Yoast SEO has been around for years and remains one of the most successful WordPress plugins of all time.
However, Rank Math has had a huge growth of half a million users in less than two years, making it a worthy rival to the WordPress favorite.
The winners of each category from our perspective are:
It’s a draw for us as they both offer a straightforward walkthrough process.
While Yoast has walkthrough videos and demos, Rank Math clearly distinguishes between novice and advanced users with ‘Easy’ and ‘Advanced’ settings.
For the free version, Rank Math is without a doubt the winner, with more keywords available and a more detailed rating system than Yoast SEO (0-100 vs. red-orange-green).
Rank Math offers many more free features than Yoast SEO, including some basic versions of features that appear in Yoast SEO Premium and plugins (such as a location for local SEO).
– Ease for the user.
This depends on the preferences, as Yoast SEO offers more options for editing with the metabox and sidebar options.
Rank Math is much more affordable and extensive in all its packages, including unlimited use of multiple websites as part of the Premium price. Everything is included in one price, unlike Yoast SEO, which is divided into plugins and Premium packages.
TARGET WINNER = RANK MATH
It is not unreasonable to assume that Rank Math is cheaper and has more free features than Yoast SEO.
Nonetheless, Yoast SEO is still much more popular and widely used than Rank Math, although we are interested in seeing how Rank Math develops in the future.
On a personal note, I still use Yoast SEO because I know the basic plugin settings very well and I don’t need any more extra services.