SEO Link Building

Increase your SEO performance with personalized high quality Digital PR service. If you are a web agency, a freelance or the SEO consultant of a company, we offer the definitive solution for your Link Building needs in India & other countries.

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How the Link Building service works

The Link Building service (or link acquisition) is one of the fundamental elements of every successful SEO campaign , given the importance of backlinks in the algorithms that determine the positioning on search engines. In practice we offer 2 solutions to our customers:

You indicate the type of backlink that you need with all the parameters and we indicate availability and costs for publication. With this first solution, you manage the Link Building campaign while we only provide you with the backlinks you need.

You indicate the type of backlink that you need with all the parameters and we indicate availability and costs for publication. With this first solution, you manage the Link Building campaign while we only provide you with the backlinks you need.

Both solutions are designed for sites operating in all sectors (especially the most competitive ones such as gambling, hardware, etc.) and include the following operating phases:

Tell us your need for results, your budget and what type of backlink you would like to buy for your project. With this information we study the best acquisition strategy.

Tell us your need for results, your budget and what type of backlink you would like to buy for your project. With this information we study the best acquisition strategy.

We identify the best portals of your niche (blogs, online newspapers, etc.), based on the quality / price ratio, and publish the articles with the backlinks that point to your website.

To whom the Link Building service is addressed

The link building and digital PR service is aimed at:

To all web agencies that need to purchase backlinks to promote their customers' sites and delegate link building activities to an expert.

For the freelance who wants to buy high quality backlinks or make a monthly plan with a predetermined budget and guaranteed publications on vertical sites.

To site owners of any sector who want to increase the SEO performance of their company website by advertising it on authoritative portals and large newspapers.

Link Building Guide: what it is and how it works

If you have only heard of Link Building and it is your first approach, follow the minimum information necessary to understand the topic and the value of this activity well. With this guide you will learn:

  • Introduction to Link Building
  • Definition of Link Popularity
  • What are SEO Backlinks: definition and meaning
  • The types of Backlinks
  • Characteristics of the backlink profile
  • Link Building best practices

Introduction to Link Building

Link building is an SEO strategy used to increase the popularity of a website ( link popularity ) through the acquisition of incoming links to the site to be positioned.

The goal is to increase the Domain Authority of your site in the eyes of Google and consequently obtain more organic visibility.

The term "link building" is actually obsolete and it is more correct to speak of " link earning " since more than built, the links must be earned. In fact, acquiring links is a complex process, which requires time and skills, as not all backlinks are created equal.

The backlinks procured with this tactic are manual and if they do not present a whole series of requirements and the appearance of editorial links, it is possible to incur algorithmic or manual penalties.

Definition of Link Popularity

The definition of Link Popularity is the measure of the quantity of links present on other sites pointing to our site.

This parameter is based on the fact that a site of a certain importance and rich in precious contents, will be easily linked by other sites.

Turning the phrase backwards, we can say that if a site receives many links from external sites, it is probably a site of some importance and that it will contain valuable and interesting content for users.

This is why link popularity is a factor held in high regard by Google , whose purpose is precisely to provide the user with the best results based on the search query sent.

However, a clarification must be made: link popularity is linked to a specific keyword or keyphrase. It is in fact more appropriate to speak of the popularity of a web page in relation to a word or phrase, that is, the term or terms used in the anchor text of the backlinks to that page.

So the more sites will point to our page through a precise keyword, the more popular our page will be and considered by Google than that same keyword.

Clearly having always and only the same keyword pointing to a page of our site can result in algorithmic and manual penalties . It is therefore necessary to pay close attention to the consistency of the anchor text displayed on external sites with the contents of the page they link to.

The Link Building service consists precisely in the acquisition of backlinks to your site with the aim of increasing link popularity, but minimizing the risk of penalties.

What are Backlinks: definition and meaning

A backlink (or inbound link ) is an inbound link from other websites that points to a specific page of our site, through the anchor text (the hyperlink text, which often corresponds to the keyword you want position).

The backlinks are considered by Google and other search engines as a sort of " vote " that is given to our content: the higher their number and quality, the greater the consideration that will be given to us in the web positioning.

There are many factors that positively influence positioning, but among the main ones there is the value of backlinks from prestigious sites (therefore authoritative) and qualitatively valid ones (therefore not spam).

For this reason it is useful to clean the domain of all "toxic" backlinks, which can negatively influence the evaluation of our site.

Types of Backlinks

Backlinks to a website can fall into these 3 categories :
  • editorials
  • Manuals
  • automatic

 

editorials

The editorial Backlinks are those links inserted voluntarily by webmasters or users reporting the contents of a site as a valid and reliable resources. They are the backlinks that every website should aim for and do not (almost never) cause penalties.

 

Manuals

The backlink manuals are links inserted artificially by SEO Link Builder, to spread a domino and its resources. They can cause penalties if generated by poorly skilled operators.

 

automatic

The automatic backlinks are automatically generated by software that take advantage of the CMS security flaws. These backlinks, which must be absolutely avoided, are easily classified as SPAM and cause an almost immediate algorithmic penalty and it is very difficult to recover penalties of this type.

 

Characteristics of the backlink profile

The main characteristics that a natural backlink profile must have are:

  1. authoritative
  2. Diversity
  3. Concurrency
  4. Equilibrium

 

1. Authoritative

The sources on which the links will be acquired must be the most authoritative and recognized in the reference niche. To establish the acquisition strategy, the main competitors (through link prospecting activities) and sector influencers will be identified for this purpose .

 

2. Diversity

Intended as a variety of the types of sources from which the backlinks are received. For example, receiving links only from blogs or only from forums would be hardly credible in Google's eyes.

The diversity also concerns the characteristics of the backlink: for example a backlink profile with only DoFollow links is unnatural, as well as a link profile with a high percentage of backlinks with transactional anchor text .

 

3. Concurrency

The backlinks must come from thematically related sources with respect to the linked site. A site that talks about culinary recipes can link without suspicion the site of a chef for example. Why on the other hand should you link a site that sells shoes?

 

4. Equilibrium

It is necessary to find the right balance between the already acquired backlinks and those that will be procured, trying to make sure that the Link Profile is always balanced and respects all the characteristics listed in the previous points.

Link Building best practices

Link building is an activity that cannot be learned overnight but requires strong intuition and great SEO skills in order to be carried out correctly.

By following these best practices you will be able to optimize your backlinks and obtain positive results in terms of organic positioning, avoiding performing regrettable and counterproductive actions.

 

1. Vary the anchor text

Search engines take the anchor text contained in the backlinks of a site very seriously to determine its organic positioning.

Depending on this, if you want to position yourself in SERP for a specific keyword, it is useful to have some backlinks with the same anchor.

It is equally important, however, to vary the anchors, because if you use the same keywords too many times in the links pointing to your site, Google may penalize you precisely for those keywords.

So try to acquire links with different anchor text, use synonyms, singular, plural and do not neglect even the brand name, in this way your link profile will seem spontaneous and not forced.

 

2. Spread backlinks across multiple pages

Acquire deep links , that is, try to get links that also point to the various internal pages of your site, do not focus only on the home page.

It will certainly not be easy, acquiring deep links can be more or less easy depending on the type of site: blogs, for example, tend to have more deep links than the site of a known brand.

 

3. Evaluate Indirect Links

The Link Building can also be supported by an indirect link strategy , in other words, in addition to obtaining direct links pointing to your site, it is useful to promote and strengthen the sites that link to you.

By strengthening the sites that link to you, you will indirectly gain an advantage.

 

4. Get NoFollow and DoFollow links

The NoFollow is an attribute that indicates to search engines that that link must not influence the positioning of the linked site.

Contrary to popular belief, it is advisable to have a balanced backlink structure, which includes DoFollow and NoFollow links, even if the latter do not pass link juice.

 

5. Purchase links gradually

Link building should be a marathon, not a race. To get good results, it is preferable to balance the amount of links you get over time.

The pace of acquisition , if it were too fast , could cause a penalty. Therefore I do not recommend getting backlinks quickly.

 

6. Diversify the links and mentions

Strategic link building cannot be defined with the "all or nothing" formula. For this reason it is better to spread links and mentions on many different sources.

 

7. Plan different and concrete tactics

Study an SEO strategy that has achievable goals: do not aim only at obtaining a good ranking for highly sought after keywords, but on which there is an excessive level of competition.

For example, it is better to try to position yourself with a combination of long tail keywords than to immediately aim too high.

 

8. Participate in conversations

For a good organic positioning on search engines, the relevance of your site with other sites in the same sector is the key to success.

Make sure that you talk about your site and your business, make sure that your brand is mentioned, listen and participate in online conversations.

 

9. Avoid low-quality sites and guest post containers

Do not try to acquire backlinks on low quality sites and avoid "guest post containers" are considered of little value. Remember: an easy link is almost never a good link.

Frequently Asked Questions

Questions and Answers about SEO link building

Although Google currently uses over 200 ranking factors to determine its rankings, inbound links are one of the most important signals to maximize a site's visibility.

Receiving natural links helps a site to gain trust and authority in the eyes of Google.

Search engines are known to take into consideration the quantity and quality of links received from a website in order to attribute trust, relevance and visibility to a certain number of keywords. It is no coincidence that link popularity is the most important of the off-site ranking factors.

The Link Building service is essential to improve and consolidate the organic positioning of each website, even for those who already have a good ranking.

It is absolutely necessary for sites with an unsuitable backlink profile, i.e. with links from low-value sites, with non-target anchor text, distributed unevenly, but especially for sites with a limited number of citations and mentions online.

Link building is an essential activity in an SEO strategy and must be planned following the guidelines and changes that over time involve search engine algorithms.

Google, for example, with its updates tends to contrast those who seek to obtain unnatural links , penalizing sites that resort to too aggressive or unorthodox link building activities.

It is possible to increase link popularity without resorting to risky practices, our professional link building service is designed to gradually acquire external links, from the right sources and at the appropriate pace.

Link building is an essential activity in an SEO strategy and must be planned following the guidelines and changes that over time involve search engine algorithms.

Google, for example, with its updates tends to contrast those who seek to obtain unnatural links , penalizing sites that resort to too aggressive or unorthodox link building activities.

It is possible to increase link popularity without resorting to risky practices, our professional link building service is designed to gradually acquire external links, from the right sources and at the appropriate pace.

Backlinks do not all have the same weight: some are irrelevant, others can make the difference positively, others even negative.

Today, the quantity of backlinks no longer counts for search engines, but the quality. For this reason, receiving links from irrelevant or too fast sites is counterproductive and can cause a penalty.

It is essential to get links from authoritative sources that deal with topics related to your site. This is the only way to gain greater credibility and become reference points in your sector.

After studying and understanding the target audience, we identify the portals related to your site in terms of content and target and we publish strategic backlinks within them that will bring useful authority to your site for SEO purposes, but also traffic and visits by users profiles.

In addition, we work by mixing content marketing and link baiting, producing interesting content for users and making them highly viral and easily shareable, since users are inclined to share resources they deem useful and will become promoters of your brand themselves, with spontaneous links or mentions .

Finally, based on the budget you make available, we launch Digital PR campaigns that will help your brand become recognizable and credible in a completely natural way.

We create highly valuable content (mainly articles, but also infographics, videos, guides, reports, etc.) that the authoritative portals will gladly publish, because they are deemed useful and quality.

Your products or services will be reviewed by influential bloggers in the reference niche, who will increase the growth of Brand Awareness.

We have direct agreements with sites in the main countries of the world and we provide backlinks in Italian, but also on sites in foreign languages ​​such as English, French, German and Spanish.

If you want to buy quality backlinks in Italy and abroad, you just have to contact us.

Monthly you will receive complete reports relating to the link profile of your site with the main reference KPIs including: number of backlinks, anchor text distribution, links for IP-Subnet, links by domain, etc.

Furthermore, for each domain on which the backlink has been published, the main authority parameters (DA, DR, TF) and secondary parameters (such as for example the ZA) will be combined.

 

SEO Link Building Prices

The costs of a Link Building campaign are mainly influenced by the reference niche of the site object of the campaign and by the importance of the portals on which the backlink is purchased and published.

By importance we mean the organic traffic of the site (the cost of a backlink published on a site visited 1,000 times a month is naturally different from that of a site visited 500,000 times a month), parameters of authority (DA Moz, Majestic Trust Flow, Ahrefs Domain Rating, etc.) and many other factors that are evaluated according to the specific case.

Publications on authoritative sites with high traffic volume. Starting from:

$300

for each published backlink

Publications on medium traffic sites. Starting from:

$ 199

for each published backlink

Publications on low traffic sites. Starting from:

$99

for each published backlink

Request a quote

If you are in a competitive niche, you want to position yourself for high competition keywords and you want to increase the organic traffic from Google without being penalized, contact an expert and request the SEO Link Building service .
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