SEO is a professional service, not a commercial product.
Choosing the agency or SEO consultant based on the lowest price, is undoubtedly a completely wrong approach that in the long run will transform SEO from a potential profitable investment to a mere cost.
The first principles of choice must be competence and results . If the competence can hardly be assessed in the prospect phase, the results are objective.
At the end of this article we will see how to objectively evaluate the skills and results of an SEO agency or consultant before choosing it.
SEO should be considered as a long-term investment because it requires time, skills and perseverance to obtain important results.
If you want to get results in a month, our advice in almost all cases is not to invest in SEO, rather not to invest in web marketing activities, as it would make little sense as an advertising investment.
In this case, it is advisable to purchase a commercial on Mediaset channels.
Although SEO, over time and if implemented correctly, results in very stable results in terms of organic traffic , the algorithmic changes of the search engines and the entry of new competitors on the scene, mean that the results of the serp are changing over time and make a site susceptible to uphill and downhill variations.
It is therefore effective to judge the results at least on a half-yearly basis , not getting excited immediately for any positions acquired as well as not panicking for those lost in the short term.
As I have already explained in the article " A true SEO case history ", an SEO project to be able to achieve marketing objectives, requires total customer collaboration .
An agency or consultant, although highly competent, cannot do anything without the client's participation and collaboration.
Many companies and professionals want to promote themselves through the web, without however wanting to transform their structure so that it is ready for this type of promotion.
On the web, the company and its organization are not at the center of everything: users, their research and navigation habits are at the center.
An SEO campaign works precisely on these aspects in the intelligence phase, and it is thanks to these analyzes that it is possible to establish the correct content architecture that a site will have to host and an understanding of what works or not.
As I have already explained in the article " A true SEO case history ", an SEO project to be able to achieve marketing objectives, requires total customer collaboration .
An agency or consultant, although highly competent, cannot do anything without the client's participation and collaboration.
There are some cases in which it is actually possible to obtain results in a short time (we always speak of at least 2-3 months), but in most cases to obtain results through SEO it takes a long time and for this reason it is intended as a long-term investment .
Be wary of those who promise fast results and with easy solutions , because probably: either you are dealing with an improvised or with those who use incorrect techniques that in the long run could penalize your site, completely frustrating your investments.
After all, if it were so easy they would all be on the front page, instead the results are only ten.
No SEO agency in Hyderabad can give certain guarantees of positioning on specific keywords (see official documentation ), precisely because of the continuous evolution of search engines and their rules.
It is advisable to be wary of those who guarantee you positioning in the very first positions of Google , as I believe it is absurd to expect such a guarantee from a customer.
The only guarantees that any serious agency un Hyderabad can give you are competence and professionalism. Finally, always keep in mind that the real goal is to obtain qualified traffic and not the positioning of keywords for their own sake.
Social Networks and Search Engines are two different traffic channels .
SEO (search engine optimization) allows qualified traffic to be obtained from the natural search engine results; Social Media Marketing allows you to get traffic from Social Networks.
An SEO agency or consultant in Hyderabad who does not have a well-positioned site and poor visibility on search engines, even if they assiduously discuss SEO on Social Networks (for example on Facebook, LinkedIn, etc.) are certainly passionate about the matter, at most from hire as a Social Media Specialist, but not to manage your SEO projects.
Ask yourself this question: if they spend a lot of their time discussing on social media, when do they find time to work on SEO campaigns (if they have any to manage)? The answer is yours.
SEO is a technical marketing discipline and therefore requires technical skills, but this does not mean that an agency or consultant should not indicate the working methods they will use to optimize the client's site.
Be wary of those who do not provide explanations about the strategy, or limit themselves to vague explanations (for example "you can't do it" without explaining why technically).
Always pretend to understand the methods used and when you are asked for expensive changes, get links to official sources (for example Google documentation) about the goodness of these implementations.
We now come to the heart of this article or how to find the best SEO agency in Hyderabad(or consultant) objectively.
Previously I explained that the criteria for choosing the agency or consultant for your project should be restricted mainly to two parameters: competence and results.
Who gets results in SEO also proves to have skills for a simple reason: the search engine results are Democrats.
The first page of natural search engine results is established by secret algorithms that reward the best 10 sites for each search based on more than 200 factors.
For this reason, it often happens to also see small business sites on the front page in better positions than multinational companies, for the simple reason that they have better sites.
For example, in the SEO niche compete the best agencies and the best consultants who offer search engine positioning services and who compete with each other to be on the first page of Google.
Understanding objectively who is competent and capable of obtaining results is quite simple by following these 6 steps:
With these 6 simple steps, anyone can easily get the sites of valid agencies and professionals to contact for their SEO campaign.
This is certainly an objective and highly effective method. If you know other ways to find the best professionals and the best SEO agencies in Hyderabad, do not hesitate to indicate it in the comments!
"Should my company hire an SEO agency?".
"What should I take into account when hiring the services of a web positioning company?"
If you are asking yourself these 2 questions, reserve the next 10 minutes to read this post, as it interests you a lot.
And we are not only going to explain why, yes or yes, you should implement an SEO strategy in your company, but we are also going to tell you the 6 criteria that you must take into account before hiring an SEO service from an agency .
There are few times that clients "chastened" by the experience of working with some companies come to us, so if you want to "prevent rather than cure", take good note of everything we explain in this article.
An SEO agency is a company dedicated to positioning your business in Google for certain keywords, and thus attracting potential clients to your company. In other words, an SEO company helps you increase your billing by improving customer acquisition on the Internet.
So you see, we are talking about an important topic.
But let's now answer that first question we mentioned before: should you have an SEO strategy in your company? Is it necessary to hire a positioning agency?
We answer you.
And selling online is no longer an option, but an obligation.
When a person wants something, be it a product or a service, what does he do?
Search Google for information.
And that's where the companies that are positioned in the search engine have a competitive advantage over others
In short, talking about SEO is gaining more visibility, leads and customers.
This is very much in line with what we have just explained to you. Obviously, customer acquisition is one of the most important aspects of any company.
Learning SEO is an option, but be honest: how long will it take? Will you learn enough to reach the level of a company that has been providing services for years?
That is why we insist, the web positioning of your company is something that directly influences the turnover of your business, it is not something that you can leave to chance.
We have already seen that your company has to develop a positioning strategy and that it is not something that we can neglect or leave in the hands of someone who is not a professional. But now comes the next big question: how to choose the best positioning agency for my company?
We see it.
The Google algorithm evaluates more than 200 criteria when deciding the rankings, and these factors have to do with issues as diverse as the technical configuration of the web, design, content, programming, etc.
Therefore, when it comes to seeing if the service offered by an SEO company interests you, you have to see what the service consists of exactly:
From Your Web Positioning we recommend that you never hire an SEO service that does not include the 3 points that we have just mentioned. That is the minimum that should always be offered.
But it is also very important that you see if they offer you other complementary services (and that you do not have to hire different agencies for each thing).
Now that we know what we can choose, let's see what we are going to achieve with the service.
As we said before, an SEO strategy is a strategy to develop a way of attracting customers thanks to positioning in Google. But now comes a key question: how long will it take to see results?
Shortcuts and rushing in SEO are not good.
The strategies that try to accelerate the normal times proposed by the search engine are strategies that, in most cases, violate Google's own policies. Which can lead to a penalty, or what is the same, that instead of 4 budgets a week, you start to receive 2 for losing visits, or even disappearing from Google.
Growing in the short term involves taking risks that can cause you a good upset.
An SEO strategy that complies with Google's standards is always medium / long-term. But beware, a medium / long term that is very worthwhile for the profitability it gives:
Winning clients with SEO is 10 times cheaper than with Google Ads, and 7 times cheaper than with Facebook ads.
At first you will not see results, but at a certain point (it is impossible to say a period since each case is different) the growth will be exponential. And from there, we will reach a limit that will then have to be maintained.
Therefore:
We believe that the best strategy is to be friends with Google, friends with search engines. The growth of our clients is sustained, without risks, without falls, and focused on long-term stability.
It's not the norm, we know, but we're proud to be the weirdos of SEO agencies.
But according to our company philosophy, the risk of applying short-term positioning strategies is too high. Can you imagine that your company suffers a penalty and loses 60% of its traffic? Or what is worse, that it does not get it back
Better a medium-term strategy, but stable and solid.
Run away from 80% of SEO agencies ...
Yes, it is that hard.
Most SEO agencies base their strategy on links to their clients' web pages. It does not matter if your clients are large companies, small or medium-sized companies where links do not play such a fundamental role. They inject links to force the web positioning to go faster.
This is what we just explained to you.
To achieve more immediate results, many agencies play with link building strategies, when that involves a very high risk for the company. Artificially linking to web pages violates Google's policies , so if you are caught, your company may disappear from the search engine, in some cases forever.
It is a very high risk.
That is why we NEVER use link building strategies with our clients.
Because they don't know how to do it any other way.
It is a positioning system based on:
It is not usually taken into account, but it is something that then usually leads to many headaches.
The SEO agency's customer service with your company is what will mark the relationship on a day-to-day basis.
Hence, it is important that it be comfortable, friendly and balanced.
And what does that translate into?
Before hiring a service verify:
And there is nothing worse than seeing how all the work is delayed in a generalized way, or that you have doubts and no one answers you.
The opinions of the clients of an SEO agency are the best indicator to know to what extent they can help you and in what way.
In addition to the testimonials they may have on the web, look at the reviews they have on Google My Business (those are left by the client directly), or on their Facebook page .
What if you don't have?
That is already an indicator in itself, right?
As in everything, the price is usually an indicator of quality. But the important thing is that you see that this price is related to what they offer you in the service.
For example:
And above all, be very careful with SEO "flat fee" services for very small amounts. Nobody can offer a quality service at those prices.The only thing you are going to get by hiring a service of this type is problems.
Remember what we discussed above, when you hire an SEO agency, you are delegating the work of one of your most important customer acquisition routes.
Are you seriously going to trust something like that to the one who offers you the cheapest price?
If you have read this post, most likely you are looking for a company to help you with the web positioning of your company ... and we can do it.
What can we provide you as an agency?
"An impeccable customer service and a SEO positioning service without links that guarantees you stable growth in the medium / long term."
Because as we told you before, for us the most important thing is that your company grows without taking unnecessary risks such as buying links, or getting links trying to deceive Google. And with our You First Method, we have the ability to position your page without having to breach Google's policies.
If you want us to help you win more clients thanks to positioning your company in Google, just click this link to get in touch with us.
WhatsApp us