New year, new SEO techniques? So is! With the arrival of 2020, surely you have been more restless than usual and worried about new updates to the Google algorithm. It is absolutely true that any project, if it does not quickly adapt to the new paradigms set by Google, will be completely obsolete.
We have to be aware that SEO is constantly evolving and there is no other option but to adapt to the conditions set by Google thinking about improving the user’s browsing experience. However, you must know how to work SEO on other platforms such as Amazon, Ebay or Youtube as well as on social networks. Increasingly, users go directly to these search engines and insert topics related to products or any other element.
To stay up to date we recommend you continue reading the following post about the new SEO techniques of 2020 to position your website . Do you want to know all the details? Read our post!
SEO Techniques 2020: Follow the New Trends
The world of SEO is constantly changing and evolving and this 2020 has come full of new trends. However, there are some SEO techniques that are consolidated this year and it is necessary to influence them.
Search Voice and Visual Search are one of the SEO trends that will generate the most impact in 2020. Why? Because users are expected to perform almost the same number of voice searches and visual searches as text searches. All this is possible due to the large increase in mobile consumption and the installation in them of personal assistants, such as Google Assistant and Google Lens or Siri for Apple, as well as Amazon’s Alexa
At this point, telling you that mobile is essential in your SEO strategy would not be anything new. But every year it is more essential that we continue taking it into account, not only for the new ways of conducting searches but also for positioning content and optimizing SEO in Apps . The more visibility the better, right?
On the other hand, we are sure that until now your SEO strategy was only pending on Google . Well, it is necessary to change the chip and expand horizons. Another SEO trend in 2020 is to implement the strategy in other search engines for greater visibility in organic results on platforms such as Amazon, Ebay, Youtube, Facebook or Instagram .
But the SEO 2020 trends do not end because of this, then continue reading the main techniques that the new year has brought with it. Attentive, do not miss any detail!
What are the new SEO techniques for 2020?
1. Mobile First, don’t forget!
Is your website not adapted to mobile devices? Well you’re in big trouble. Google will penalize you and a large majority of users who want to visit your website will have to abandon it, thus increasing the bounce rate. It is not something new, we know, but neither Google nor the users understand a website without it working perfectly on a mobile.
It is key that you take into account this technical SEO recommendation so that the navigation of your website on mobile is as good as on desktop. It is not new to say that searches on these mobile devices have surpassed computer searches. It’s time for you to catch up!
In addition, the mobile is your great ally for an excellent SEO strategy. The consolidation of trends such as voice search, visual search and SEO for apps make it the tool to take even more into account.
2. Voice Search and Visual Search, SEO techniques in 2020 that we cannot ignore
Voice Search and Visual Search , known in Spanish as voice searches and visual searches are consolidated and their growth is unstoppable thanks to the appearance of both personal assistants such as Google Assistant or Siri and in Visual Search with Google Lens.
2.a. Voice Search
The basis of SEO and content is to answer questions, concerns or solve user needs . And there is nothing easier for users that instead of doing a search in writing, they do it out loud and get an answer immediately.
With the appearance of personal home assistants and the evolution of personal assistants on mobile, voice searches have shown great growth . In fact, voice searches and written searches are expected to be equalized. Thus, Voice Search becomes one of the main SEO 2020 trends .
In 2020, domestic assistants such as: Amazon Echo and Google Home will be established in more homes. Therefore, voice searches will increase and changes in search engines are expected.
Search engines as we have known them so far may be a thing of the past and will be fully adapted to voice searches. For this reason, your website must anticipate changes such as the disappearance of SERPs or owning snippet zero.
What can we do Basically what we must do is add markup language and thus the search engines will recognize the content that you have made and it will be read aloud through these devices. Because they will choose those three contents based on keywords and optimization performed.
In addition, if you take into account the speakable element you can use the assistant and publicize your content and have a large number of users access it.
However, voice marketing will be a highly competitive sector with invisible interfaces.
2.b. Visual Search
Users are increasingly more comfortable and it cannot be ignored that an image is worth more than a thousand words. Thus visual searches are stronger thanks to the mobile and its great ally, the camera.
Thanks to the possibility of taking a photograph of a product, it is easier to know what product it is and to buy it faster, leaving aside more specific characteristics. One of the tools that plays a crucial role is Google Lens.
Therefore, although it especially affects ecommerce, it is highly recommended to position products in visual search taking into account aspects such as image optimization or the inclusion of images in sitemaps.
It is very important to practice the different SEO techniques in 2020 to differentiate yourself from the competition and increase the chances of conversion , always following good SEO practices.
3. SEO on Amazon, the great SEO trend 2020
Google web positioning will continue to be important but it is also necessary to apply SEO techniques on Amazon . A large majority of users go directly to Amazon to search for products forgetting about search engines like Google.
Therefore, having a good positioning of the different products on Amazon is essential.
What aspects should I take into account for a good SEO practice?
- Ratings of products
- Quality images
- Sales Amount
These are some of the indicators that Amazon has to show your product before that of the competition. Let’s do it!
4. Content, key to optimizing a web page
Content quality is one of the most important SEO techniques to keep in mind. Why?
Firstly, because for Google , quality content of a certain length is a priority. It is essential to be clear that any content that does not help the end user and does not answer their questions or concerns is not worth it .
Secondly, you need clear planning that meets the deadlines you have set. With the publication of content you will be able to increase the traffic of your website , that users stay longer in it and a greater presence in search engines, content aggregators or social networks.
On the other hand, you should be aware of how difficult it can be to position yourself for highly competitive keywords. Our recommendation is that you include long tail words , that is, words that are more specific but have fewer searches. (“Many little ones do a lot”)
It should be added that graphic elements such as video, infographics or CTAs have gained great relevance in web positioning, so you cannot leave it out in 2020.
5. Videos for SEO and SEO for Youtube
Video is an essential resource in an SEO and content strategy . They continue to be an SEO trend for 2020 because you will increase the chances of positioning yourself in Google.
A SEO strategy on YouTube is an excellent option to earn positions on the results page and improve the user experience. In addition, it is necessary to include external YouTube links to improve SEO, especially in those contents that are more technical or extensive that are the most expensive to read.
Start a video marketing strategy , perform keyword analysis and searches and be the king of video content.
6. SEO infographics
Infographics are a graphic element that combines image and text following a conceptual order. These manage to simplify the information, make it easier to read and get more engagement.
How does SEO help? Infographics help web positioning by getting quality backlinks because there is a chance that other reputable sites will target your website.
Therefore, if you use infographics:
- You will increase visits.
- Increased interaction.
- The content goes viral.
- Get links gaining reputation.
Infographics are a great resource to include in content and earning positions in search results because Google allows them to be searched directly.
7. CTAs for SEO
CTAs are a call to action for the user to perform an action within your website. In some cases, they are used on landing pages where the user has two options:
- Click on the CTA and stay on the page.
- Leave the page.
In this sense, the SEO manager will work to obtain a good positioning in the landing page browsers to achieve the objective that you have set for yourself.
8. In your locality, the best
A completely booming SEO technique is local positioning. Most mobile searches are local. Imagine that you have a restaurant in Logroño. There is no doubt: position yourself for “Logroño restaurant” or local words that can generate qualified traffic
In this sense, to improve local positioning, use Google My Business , Bing Maps, Foursquare, Yep, etc. Beat your competitors by being the most visible!
9. Social media, essential to position your website
How many times have you heard “if you are not in networks you do not exist”? Until now Google did not take this aspect into account but everything changes and nothing remains. It is time for you to correctly use your social profiles and to share your posts on them. Why? Because Google takes into account the publications that are most shared on social networks and you will be the first in the search results. You see it? It’s not that difficult to get along with Google.
In addition, disseminating all the content you generate must be mandatory in your digital marketing strategy, not only for SEO, but for branding, visibility and brand reputation.
Keep in mind that social networks are your great allies.
10. Website optimized for SEO, essential for positioning
All the elements of a website must be optimized and by now listening to this is no surprise. In fact, it’s a no-brainer. Work on it, whether it is a website with a custom development or if it is from a CMS, for example, WordPress.
Google has updated its algorithm and will give much more importance to:
- Bounce rate.
- Clicks on your website.
- User browsing time on your site.
Therefore, verify that all the elements of your website are optimized and work correctly to be able to position the site and thus occupy the top positions in Google searches. Remember: correctly create friendly titles, metadata and urls … Following the pattern of keywords with which you would like to position your website.
11. SEO for Apps: ASO Positioning
An optimized website is mandatory but the SEO of an App must be the same. Nowadays it is true that there are Apps for everything, but which apps can be downloaded more easily? In addition to a good promotion strategy, the Apps that are most easily downloaded organically are the ones that occupy the first results of the different stores. The work of ASO positioning experts will help you achieve the results you are looking for in the success of your app project.
How to occupy the first positions? To obviously achieve this, the study of keywords is essential in the same way as the number of downloads, the user experience, the number of downloads as well as the uninstallation. ASO works!
Now you already know the new SEO trends of 2020 to position your website but, as you have seen, nothing is as easy as it seems. It is time for you to have professionals to guide you in the SEO strategy to position your business by performing the best positioning practices and with the best guarantee and reliability. Trust the best SEO company, trust Grown Up Digital
Ask for a quote and stop wondering why you don’t appear on Google.
Let’s do it!