In this day and age, it’s important to have a digital marketing strategy for your business, as most businesses’ have become online. It becomes difficult to direct traffic to your company with the amount of competitors around you. How do we grow our business?
Let’s take a look at digital marketing. What is digital marketing? Digital marketing is pretty simple. It’s the marketing strategies you have for your company, using digital tools, and in which method you use these tools. It might sound difficult, but it’s quite simple.
We’ve created a list of the best digital marketing strategies you should use for your company in order to grow quickly in the bustling business world.
- Growth Hacking
Are you just starting out your business and on a small budget? Growth hacking is perfect for you. With a combination of creativity, analytical skills and social measures to advertise, you’ll be able to sell goods and create exposure. Growth hacking is using social media and other platforms for growing your business without a cost.
Why is it effective? There’s many reasons why it’s an effective strategy for your business. Every choice you make increases or decreases traffic growth, which in turn, allows you to see what the best product is that you should be using for your company.
Products and services become a means to grow and not sell. This is great for your company, because you’re not worried about selling your goods. You simply want to grow and better your business.
Your products become flexible and cheaper. Why is this? As you grow and increase traffic, you understand what you should and should not do in order to get new customers. This leaves you to be flexible and make your products cheaper as more customers will then want to buy them.
It has shown that growth hacking creates more than 10% leads compared to other methods. This is an excellent way to grow your business. Hence why it’s called growth hacking.
2. Referral Programs
This is a program used by companies to create a systematic approach to market or advertising their products to different individuals. Using this program will offer credibility to your business, as existing customers grow a customer base of their own.
Implementing a way in which you can reward old customers and simultaneously create new customers, a referral program is an important part of any business. This is an affiliate marketing scheme.
A company has 15% more customers with a referral program than a company with a non-referral program.
How come referral programs are so important for a company? There are multiple reasons why it can be so crucial for your business. This program accommodates old customers and provides a means of free advertising to new customers. It also creates loyalty to customers, so they’ll never leave your company’s side.
Affiliate programs are popular with different customers, as these customers have added benefits for being with your company. Everybody wants to get something out of you, so take advantage of that!
3. Earned Media
Earned media, also known as “free media” is a great way to quickly grow your business, other than paid advertising. There are many ways in which you can get earned media, such as social media. Earned media can only be gained organically. You can’t buy advertising with earned media.
Up to 40% of traffic is directed through earned media, this makes it an important aspect for your business to grow.
Why is earned media so important? There are a few reasons why it’s a critical aspect for any company. They’re free! It doesn’t cost you an arm and a leg to get the business growth you’ve been waiting to see. All you need is a way to create free advertising.
These programs are also unsolicited. Therefore it creates instant reliability and credibility of your business. Furthermore, it increases your companies’ value. Customers will be more trust-worthy of your services and goods, because they’ve heard about your company through a different source and will believe that what you have to offer is what they need.
4. Networking Events
This is one of the top digital marketing strategies you can use for your business. As these events group together businesses within a specific niche into one area, for showing and talking about what each business has to offer.
These events give companies a chance to create and strengthen relationships with important business partners, customers and any other valuable individuals.
These events also give you an opportunity to see what their competitors are creating and delivering to their customers. Networking events create the most traffic to a business, and is a key component in businesses development.
Here we’ll give you a few key points as to why networking is so important for a company. A great benefit for networking is that it creates important conversations with competitors and customers. As well as creating a target-rich environment for you to advertise your goods, in order to increase traffic to your business.
Thirdly, it allows any business of any size to have access to the same audience. Making it easier for smaller businesses to advertise their products to important investors.
5. Search Engine Marketing
Known as “SEM”. It is an important aspect for a company to direct traffic to their websites, using paid advertising. One method most companies use is a pay-per-click link.
What this does is allowing a company to sponsor a link that creates an ad featured on the top of a search engine page. When someone searches for a keyword related to your website page, yours is the first to come up. Every time an ad is clicked on, the company that bought the ad pays the search engine. This is literally a pay-per-click ad.
96% of educational information is distributed through SEM.
There are multiple reasons why search engines marketing is a necessity for your business. It creates a lot of reach. As you’re on the top of the first page of a search engine, multiple users will see your website first compared to any other page. It’s also a cheap way to create a lot of traffic from potential customers.
Your page will be shown to multiple users because of SEM adaptability. This generates large audiences, which will then create a large traffic flow to your website.
6. Account-Based Marketing (ABM)
Our world is shifting quickly from mass marketing to marketing strategies for specific customers. In the movie ‘Minority Report’, Steven Spielberg showed us how advertisements can target individuals rather than groups to create a personalized shopping experience.
Fortunately, the future in the movie is becoming a reality now. With the introduction of Account-Based Marketing (ABM), marketers can treat each individual as a market. The marketing resources that are needed for engaging the customers are catered to single accounts.
ABM is a great digital marketing strategy which is also known for providing value to the Business-to-Business (B2B) clients. When your organization is working with multiple suppliers or buyers, ABM can bring better results. What ABM does is that it creates personal content for each of the clients and delivers it in a cohort. So just using the available digital tools, marketers can easily generate more leads, better return on investments for individual clients while saving time in the marketing campaigns.
Furthermore, due to the higher focus on individual needs in ABM, the relationship between the customer and the organization is reinforced. For the marketers, it is important to sort the accounts from the highest to lowest account generation and work on the top paid accounts. Hence, the cost per account gets reduced and the overall profit can be improved.
7. Social Media Marketing
The rise of social media is not a myth anymore. We are living in a world where every corner is interconnected by the efforts of social media developers. So it is obvious that using social media to market products and services will become a popular tool for modern marketers.
Among all the digital marketing strategies, social media marketing is positioning itself in a better place quickly. Think about the advertisements we see every day on different social media pages like Facebook, Twitter or LinkedIn.
Social media marketing is considered a powerful tool for businesses of all sizes. It is very easy for the marketer as well as the customers to interact and find the best products and services using social media platforms without spending a lot. Social media is becoming a centralized marketplace for all kinds of products and services.
As a digital marketing platform, social media marketing empowers businesses with a wide range of digital and online tools that are secure for the customers. Moreover, customers nowadays feel comfortable ordering a product watching social media advertisements if the content is created interactively.
8. Search Engine Optimization (SEO)
In the business world, the word Optimization is used frequently. Optimization is using the resources in hand in the best possible way. In business, we always have limited resources but we need to create best values for the customers within our limit.
Search Engine Optimization (SEO) is a digital marketing strategy that is focused on the proper utilization of marketing resources for better business results. SEO helps the business to get organic traffic on the website without investing a lot of money. Once the traffic go-through the website they can be converted to permanent customers using different tools.
The design of the website is more important in the SEO strategy. SEO helps the website to display at the top of the search results which directs lots of customers towards the page. The use of relevant search keywords and phrases is given priority in this type of digital marketing strategy.
Once the website is optimized using SEO, businesses can enjoy many benefits. Firstly, the visibility of the business goes higher in an organic way; secondly, the engagement between the customer and the business goes up; and finally, marketers drive more sales when they apply SEO to boost the business.
9. Content Marketing
The rise of digital content marketing is significant in recent years. The digital content is getting popular day by day and exploiting content marketing as a digital marketing strategy can help the business to gain better results.
Content marketing is supplying relevant content like blogs, articles, videos and e-books to the customers to increase the scope of the business. Organizations use content to provide value to potential customers and turn them to regular buyers of products and services.
The number of marketers using content marketing strategy is growing day by day. But one thing is important that the content should be relevant to the customers. Otherwise, getting results from content marketing will be difficult
The history of content marketing can be traced well before the rise of social media marketing. But the goals of the strategies are the same- generating new customers, retaining current customers and increasing profit.
The content marketing instruments that are available today can be helpful to exploit the digital marketing world. These tools will guide the marketer to track customer personas and deploy the best content for them. Once the persona is tracked down then it is easy to plan the contents and deliver results using the online platforms.
10. Inbound Marketing
Attracting people’s attention is an important step in marketing to increase sales. Inbound marketing is a tactic used by marketers to draw the attention of prospective customers.
Like content marketing, inbound marketing will stress on providing solutions to the leads which are already inside the periphery of the business. As a digital marketing strategy, inbound marketing can attract and drive customers to the digital platforms of the business. The platform can be the website or the mobile app of the business from where the customers will get proper guidance to purchase the products they need.
Once the customers are engaged they need the best services possible. It will make sure that the traffic is converted into customers. Inbound marketing helps the organizations to connect to the exact leads they need to meet the financial and marketing goals. This strategy also improves customer retention due to the high-quality services that are provided inside the digital platforms.
Digital marketing strategies are effective for many businesses. But success depends on some factors. An understanding of customer persona is important before implementing the strategies. The company should align the business goals, financial position, and marketing resources to decide which strategy is best. Once the key factors are decided, it is time to implement digital marketing strategies to gain the maximum business output.