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Why do businesses need SEO as a Marketing strategy?

It is irrefutable that businesses need SEO as the main marketing strategy for Google and other search engines.

The benefits of SEO are enormous, they improve the ranking of a website and allow it to cope with current and future search engine algorithm updates.

Fortunately, companies are increasingly aware of the benefits of SEO, as one of the main lead generation tools.

To work on SEO correctly, it is usual to resort to the services of professionals or SEO Agencies. Businesses need SEO to optimize their website, improving traffic from the main search engines. Most of the visits that come to a website come from the search results of Google and other search engines.

Importance of SEO for businesses of all kinds

It’s time to show the world that your business is what they have been looking for on the Internet.

Using SEO as a strategy can achieve good search engine positioning for your company or business, regardless of whether it is a small or larger business, and offers the visibility that is absolutely necessary for any business.

Next, we are going to discover the benefits of SEO for all companies, large or small, old or new. A company, business or company that does not work on SEO is granting all the advantages to its competitors.

Advantages of SEO for businesses that you should know

There are many benefits that SEO brings to any business with an Internet presence. Of course, having a presence on the web is vital today for any business. These are some of the main advantages of SEO for business:

  • SEO achieves a more focused and high-quality traffic, they are visitors predisposed to generate conversions (purchases, subscriptions …).
  • Users are increasingly relying on organic searches to find products and services.
  • Organic traffic, the result of good SEO, increases the number of followers on social networks.
  • SEO is more reliable and offers better results than paid advertising.
  • It helps to improve the brand image and gives it visibility, consequently it also increases offline sales.
  • SEO is more profitable than a PPC campaign in the long run.
  • Good SEO work will put your business ahead of the competition.
  • Get people to stay longer on your business page.
  • Organic traffic opens up new markets for your services or products.
  • SEO can be measured and analyzed, acting accordingly to improve results.

The advantages that SEO can bring to your business are many more, although only with these examples you will already be aware of its importance.

The 4 basic elements that will help you achieve a good SEO rankings

Google has different ranking criteria that you can analyze with tools like ahrefs. When you start to include SEO on your website , you should focus on the four most important basic elements:

1. Give a solution

According to Google, search engines want to “know, go, do or buy.” That is why your website must address these needs. If a search engine wants to know something about a topic related to your business, your website must contain the answer, that is, if a search engine wants to buy something that your company offers, it should be easy to find that product or service on your website.
Your website must contain pages that respond to the needs of users. Create content that is better than the content of your competitors, do not offer only better products or services, if you do not also try to make the website of higher quality, that is, that it loads quickly, that it is well written, etc. You may be interested in this post on how to write good publications .

2. Create an easy-to-use website

It is very important that the user experience is positive. Even if your content is of quality, if your website is not easily found in the search engines, you will not be among the first positions. Ask your friends to help you with this step, leaving comments on your website, searching for articles from your pages, etc.
It is also important that your web pages can be read from a mobile device. More than half of all website visitors will view your web pages from a mobile phone. If your website is not easy to use on these devices, you will lose a lot of customers.

3. Correct technical errors

It is possible that your website looks good to visitors, but has things behind it that prevent search engines from indexing your pages. For example, the HTTP status code is incorrect. Learn how to create a secure web page with an ssl certificate .
There are many other technical things that can influence the ranking of your web pages in search engines. The audit tool on the ahrefs website can help you identify these technical problems. The website’s audit tool also shows you how to correct these errors.

Another important reason to hire an SEO consultant .

4. Get links that point to your website

When other websites include links that point to your own website, they show Google that they like their page. The better the links from external websites to your site, the higher your ranking will be.
The quality of these links is much more important than the quantity of the links. If you get a blog related to your company and with many visits to add a good link, this will help your website more than if you get 10 automatically created forum profile links.
Analyze your competitors’ links with the ahrefs tool . The link building tools in ahrefs can also help you improve the links that point to your own site.

Final conclusions on the importance of SEO

Nowadays businesses need SEO, traditional marketing strategies can still work but they are no longer enough to face the competition.

The benefits of positioning your page are many and the results can be measured to adapt the strategies.

A business, regardless of its size or sector, has SEO as its best ally.

SEO agencies and professionals are necessary new players for a business, a small investment that will become very profitable.

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